We're entrepreneurs empowering change with fat.
As entrepreneurs and health enthusiasts, we’d always talked about creating a new product in the health-tech space. It wasn’t until we began to explore opportunities that we realized how big the obesity and diabetes epidemics actually were. Without the right diet, we realized, no amount of tech would change that. Without better education, people would still believe the myth of a low fat high carb diet. So we turned our love of healthy fats into SuperFat, a convenient way to get the right balance of nut fats and functional ingredients, moderate protein, and low net carbs on the go. Something that actually tasted great, was nutritionally balanced, and provided a boost of on-demand fuel wherever we went.
Our F.A.T.S. Core Values
Our core values drive everything we do at SuperFat. From the quality ingredients we use, the people we hire, to how we treat our customers, every decision is based on whether or not it meets our core values.
Figure it out.
Acting entrepreneurially is at our core. We take initiative and simply get it done.
Amazing experience, always.
Everything we do is always on brand. Every detail matters as experience is everything.
We’re always experimenting, learning, and building a data driven culture.
Scrappy, but smart.
We act as conductors, bringing together the best resources to create incredible results.
The sugar industry lied to us all.
For over half a century we were made to believe that fat was absolutely terrifying. Without any substantial evidence, we, as a society, suddenly became scared that fat would stick to our arteries like gunk in old pipes and cause strokes, diabetes, heart attacks, and every other bad thing in the world. To protect us against the horrible monster they called FAT, nutrition authorities around the world recommended that we cut dietary fat out of our diets as much as possible. We listened and followed, only to find not all fats are bad. In fact, many are good, beneficial and healthy! Years later, there’s still no scientific evidence linking dietary fat to cardiovascular health. So, how did the baseless endorsement to cut fat persevere for decades without one iota of evidence? Why do so many of us continue to avoid saturated fat despite the fact that even the FDA no longer tells us to do so?
In the 1960s the sugar industry paid scientists to play down the link between heart disease and sugar by promoting saturated fat as the culprit. The demonization of saturated fat derives from a misunderstanding of processed foods containing sugar, chemicals and saturated fat; it isn’t the fat itself, it’s the packaged foods filled with sugar and low quality ingredients which are optimized for taste and addiction rather than health and performance.
SuperFat is different.
We believe in dispelling myths and optimizing nutrition based on science and results. Whether your diet is keto, paleo, vegan, plant based, vegetarian, or a combination of them all – or whether you’re fasting or just need a convenient snack or meal replacement – there’s no denying that everyone needs fat in their diet. As an all-natural product SuperFat is free of sugar or artificial sweeteners and refined or processed carbohydrates. Unlike so many other nut butters out there which are loaded with filler, palm oil, sugar or low quality cheap nuts, we offer quality fats, convenient packaging, and delicious flavors combined with functional ingredients.